how do i market an IPO (Intial Public Offering)?
Maida asks:
what is the product marketed in an IPO, who is the target market, and how are IPO’s evaluated by investment bankers and investors?
what is the product marketed in an IPO, who is the target market, and how are IPO’s evaluated by investment bankers and investors?
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The product is stock of a corporation that is going public. The target market is the public. The underwriter, or investment bank, will look over the business to decide if it wants to participate in the IPO. If it does, it will evaluate the business, its past operations, and its current status, and decide for how much the shares can be sold.