IPO Rocket.com

Luvenia asks:

lululemon Athletica Inc. is holding an inital public offering and I want to buy a couple stocks. Can anyone just buy stocks or do you need to see a financial advisor to set up a portfolio? I am completely ignorant in the world of finance and markets. Any help would be great. Thank you!

Pearlie asks:

I mean it will be good for their second public offering, more attractive stock options for the employees, be able to sell more shares of non-outstanding ones, and what else am I missing? Thanks!

Maida asks:

what is the product marketed in an IPO, who is the target market, and how are IPO’s evaluated by investment bankers and investors?

Belkis asks:

ipo (intial public offering)