What is meant by Red Herring in book building of IPO?


IPO
Wes asks:

When you apply for IPO under book building process we hear the word RED HERRING (Spell may not be correct)
How is it coined and what is the origin of the word?

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2 Comments to "What is meant by Red Herring in book building of IPO?"

  1. Bailey

    Its a preliminary prospectus prior to the IPO, with no price or number of shares stated. Its called a Red Herring because it states in red it’s not trying to sell shares, until the registration is approved by the SEC.

  2. Pa

    “Red Herring Prospectus” is a prospectus which does not have details of either
    price or number of shares being offered or the amount of issue. This means that
    in case price is not disclosed, the number of shares and the upper and lower
    price bands are disclosed. On the other hand, an issuer can state the issue size
    and the number of shares are determined later. An RHP for and FPO can be filed
    with the RoC without the price band and the issuer, in such a case will notify the
    floor price or a price band by way of an advertisement one day prior to the
    opening of the issue. In the case of book-built issues, it is a process of price
    discovery and the price cannot be determined until the bidding process is
    6
    completed. Hence, such details are not shown in the Red Herring prospectus
    filed with ROC in terms of the provisions of the Companies Act. Only on
    completion of the bidding process, the details of the final price are included in the
    offer document. The offer document filed thereafter with ROC is called a
    prospectus.

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